I’ve come across Siwy Denim previously in publications but I didn’t pay that much attention to it. As I was searching for some inspiration in order to show to you guys my current obsession with bleached denim, I came across Siwy Denim‘s site. And then we had a “moment”:) Based on their aesthetic I first thought it was a European brand but then I was so happy to find out that it is a NYC-based brand (therefore available in the US) designed by Michelle Siwy. They are a very nice example of why I am so much into bleached denim these days and I also discovered that they have a lot of cool jeans. I love the styling and photography. Hope you guys like Siwy as much as I do!